Hello, I'm
Archana Vasudevan.
Experience design leader - Content design - UX writing - Systemic thinker - Content strategist
My leadership principles
Be a customer champion
Focusing on user needs and creating seamless solutions for their needs, should be in a designer's DNA. I encourage my team to always have a user-first approach, consider the user journey, and be empathetic while building experiences. The question I ask is -"How would you want to do this task if it were you?"
Have trusted partnerships
I create trust and alignment between partners with a one-team mindset. This is key to achieving focused outcomes aligned to larger business goals.
Systemic design thinking
It is important to have a view of the entire user ecosystem and not just a narrow view of the problem at hand. I help the team to think more broadly, understand the full context, the underlying backend infrastructure, and take a more holistic view to solving user problems.
Lead with empathy
I believe in leading with empathy, fairness, and transparency, meeting people where they are. I don't shy away from speaking up for what's right for the team and the customers. A healthy team is a happy team - I believe that a leader should inspire and influence through their actions.
I'm a seasoned content design leader with 18+ years of experience shaping impactful, user-centered experiences across global teams. At PayPal, I lead a world-class content design team, driving strategic initiatives with content, design, product, and engineering.
My strengths - Design thinking, content strategy, systemic problem-solving, UX writing, and leading high-performing teams. I influence design, help build experience strategies, and believe great content is not just about words but intention, clarity, and impact. My work lives at the intersection of storytelling and strategy, helping users navigate products with confidence and ease.
I operate with a growth mindset, love solving complex problems, and am passionate about mentoring the next generation of design leaders. I aim to keep digital experiences simple, intuitive, accessible, and delightful.
Contact me
Phone: +91-9901360003
Email: archanav.410@gmail.com
leadership Impact
work from my team
Case studies: I have showcased 2 projects (one for limitations and the other for disputes) and some additional projects done by my team members. I guided and helped them create experience approaches, strategize, brainstorm, and deep-dive into solutions. My ways of working I usually brainstorm with my content designers to understand the basics of every project. We deep dive into problem statements, pain points to understand what we are solving for. After a preliminary discussion, the content designer goes back to engage with their designer, have working sessions, and come back with explorations. We brainstorm again, looking at experience approaches, possible tone, voice, language, and terminology directions, always looking at the end-to-end picture. I guide content designers at every step, starting with solving smaller problems, asking the right questions, which eventually leads to crafting high-quality experiences. I also encourage them to showcase their work in reviews and crits for feedback, as that brings in a lot of fresh perspectives.
Buyer Landing Page
Venmo Limitations
Other work from team
My work
Reimagined dispute filing (PayPal)
Software Marketing Newsletter (IBM)
My Experience
PayPal
Senior Manager, Content Design
Lead the content design team for PayPal's platforms experiences as part of the experience design team.
BankBazaar.com
Lead - Content Development
Headed a team of Senior Content Writers creating finance-based content for the BankBazaar website.
IBM Pvt Ltd
Marketing Communications Strategist
Managed content for internal communications, newsletters, and presentations, and developed integrated marketing communication strategies.
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Yahoo! Software Develpment Ltd
Lead/Supervisor - Content Development
Content development and management for advertising campaigns
Handled a team of Content Editors/Auditors focused on advertising and marketing campaigns
Leela palace and resorts
Jan 2017 - till date
Jan 2015 - Dec 2016
Apr 2011 - Mar 2013
Dec 2006 - Apr 2011
Jul 2006 - Dec 2006
I was on a maternity break from March 2013 to January 5, 2015.